Conchita

Quick Lego facts

Warner Bros - Saturation release in UK opening first weekend of half term with previews 7, 8 Feb to build buzz

IMDB user rating 8.2
Rotten Tomatoes rating 96%

Budget: $60,000,000 (estimated)

Opening Weekend: $69,050,279 (USA) (7 February 2014)

Gross (so far): $253,106,875 (USA)(2 May 2014) in UK £33 million (almost how much it cost made in UK alone)

http://www.launchingfilms.com/research-databank/current-top-15-films and it's still in the top 15.

 

And don't forget its solid marketing campaign:

 

• https://econsultancy.com/blog/63745-the-lego-movie-s-solid-social-marketing-strategy#i.ttthyl1674fl3s
•  http://hereisthecity.com/en-gb/2014/02/12/lego-movie-takes-over-whole-of-primetime-uk-ad-break/
• http://www.bing.com/videos/search?q=lego+movie+and+mcdonalds&qpvt=Lego+movie+and+Mcdonalds&FORM=VDRE
• http://www.bing.com/videos/search?q=lego+movie+advertising&qs=n&form=QBVR&pq=lego+movie+advertising&sc=1-21&sp=-1&sk=#a

 

 

Lego's got Legs!!!!

James Braddy goes to Tesco and finds this

Lego movie marketing

Lego marketing strategy

http://econsultancy.com/blog/63745-the-lego-movie-s-solid-social-marketing-strategy

Online strategy - crowdsourcing and social media
http://econsultancy.com/blog/10322-lego-great-online-strategy-but-what-about-social

McDonald's Happy Meals

http://www.bing.com/videos/search?q=lego+movie+happy+meals&qpvt=lego+movie+happy+meals&FORM=VDRE

Apps

http://www.bing.com/videos/search?q=lego+movie+apps&qs=n&form=QBVR&pq=lego+movie+apps&sc=2-14&sp=-1&sk=

Deals

http://deals.money.co.uk/deal/136005-free-the-lego-movie-cinema-tickets-with-1-sun.htm


Merchandising


http://www.amazon.co.uk/The-LEGO-Movie-Videogame-PS4/dp/B00H3YS512

http://www.amazon.co.uk/The-LEGO-Movie-Videogame-Xbox/dp/B00H3YS66G


http://www.builtwithbricks.co.uk/archives/2216


http://imgur.com/a/nvVLq

http://www.bbc.co.uk/news/entertainment-arts-26116597