Lego movie marketing

Lego marketing strategy

http://econsultancy.com/blog/63745-the-lego-movie-s-solid-social-marketing-strategy

Online strategy - crowdsourcing and social media
http://econsultancy.com/blog/10322-lego-great-online-strategy-but-what-about-social

McDonald's Happy Meals

http://www.bing.com/videos/search?q=lego+movie+happy+meals&qpvt=lego+movie+happy+meals&FORM=VDRE

Apps

http://www.bing.com/videos/search?q=lego+movie+apps&qs=n&form=QBVR&pq=lego+movie+apps&sc=2-14&sp=-1&sk=

Deals

http://deals.money.co.uk/deal/136005-free-the-lego-movie-cinema-tickets-with-1-sun.htm


Merchandising


http://www.amazon.co.uk/The-LEGO-Movie-Videogame-PS4/dp/B00H3YS512

http://www.amazon.co.uk/The-LEGO-Movie-Videogame-Xbox/dp/B00H3YS66G


http://www.builtwithbricks.co.uk/archives/2216


http://imgur.com/a/nvVLq

http://www.bbc.co.uk/news/entertainment-arts-26116597