Indie Film Case Studies
Film Case Studies
Film industry questions for your Indie film
Labels for your blog
1.Pre-production - How long did it take your film to get the red light. How long had it been someone's project etc
2. UK release date?
3. Institutions behind the film’s production and distribution?
4. What’s the film’s production budget?
5. Nationality of the film?
6. What kind of production is it?
7. Any connection with other films?
8. Who’s the director?
9. Any star names in the cast? What is the main cast?
10. What’s the film about?
11. Who will this film appeal to?
Just for Selfish Giant (label) upload adverts, promotions, trailers, newspaper and magazine reviews, exhibition and how long it was in the cinema for. Look at Curzon cinema too. Money made?
• Create a label called Tracking and start tracking or backtracking if it's already been released your film’s promotion on twitter, facebook, newspaper reviews, fans, billboards, cardboard cutouts in cinema etc
• Three examples on how the internet is being used to promote a movie release in the UK.
Using the internet to promote a movie release in the UK
EXAMPLE 1
What is it? (e.g. newspaper article, a competition, an event, etc.)
Competition to win a holiday to New Zealand - 7 night stay with activities e.g. film location tours, etc.
What is the source?
ODEON cinema
Who is it attempting to reach?
Specifically Hobbit fans - they are the ones who would enter
More a campaign so they will buy tickets to see it at the Odeon rather than another cinema e.g. Vue or Cineworld
In what way is it a valuable marketing opportunity?
Encourages fans to see the film at the Odeon rather than anywhere else so the cinema makes money
Gives the fans an opportunity to be involved with the film
Of course dedicated Hobbit and LOTR fans would want to visit the location of Middle Earth
They enter simply by booking tickets online - easy and accessible
No extra costs for fans since all they have to pay for is a ticket, which they would do anyway
EXAMPLE 2
What is it? (e.g. newspaper article, a competition, an event, etc.)
Article on the Hobbit's official blog - "Ed Sheeran on working with Peter Jackson"
What is the source?
The Hobbit's official blog - link is on the official website
Is it an above the line or below the line example?
Below the line
Who is it attempting to reach?
Hobbit fans (they see this via Hobbit blog), people who want to find out more about the film (blog/wesbite)
Ed Sheeran fans
Music fans in general (discussing the soundtrack)
In what way is it a valuable marketing opportunity?
Ed Sheeran has a big fanbase - they will be attracted to this as well as Hobbit fans and so will be more interested in seeing the film
Synergy: website --> blog
Non-linear
Free
EXAMPLE 3What is it? (e.g. newspaper article, a competition, an event, etc.)
Feature article shown on The Hobbit's official blog
What is the source?
The Hobbit's official blog
Article: Empire Magazine
Is it an above the line or below the line example?
On the blog: below the line
Magazine: above the line
Who is it attempting to reach?
Hobbit fans - it is shown on the official blog, which fans would be most likely to see
People interested in finding more about the film, looking on the blog
Empire Magazine: FILM FANS
In what way is it a valuable marketing opportunity?
Empire Magazine targets film fans in general - The Hobbit on the cover makes it very noticeable - it is being shown as a big movie
Synergy: Empire Magazine --> blog
Hobbit fans who wouldn't necessarily buy film magazines like Empire are shown the article anyway, for free, instant and accessible
- Selfish Giant
- My Brother the Devil
- Wild Bill
- 71
- The Riot Club
Film industry questions for your Indie film
Labels for your blog
1.Pre-production - How long did it take your film to get the red light. How long had it been someone's project etc
2. UK release date?
3. Institutions behind the film’s production and distribution?
4. What’s the film’s production budget?
5. Nationality of the film?
6. What kind of production is it?
7. Any connection with other films?
8. Who’s the director?
9. Any star names in the cast? What is the main cast?
10. What’s the film about?
11. Who will this film appeal to?
Just for Selfish Giant (label) upload adverts, promotions, trailers, newspaper and magazine reviews, exhibition and how long it was in the cinema for. Look at Curzon cinema too. Money made?
• Create a label called Tracking and start tracking or backtracking if it's already been released your film’s promotion on twitter, facebook, newspaper reviews, fans, billboards, cardboard cutouts in cinema etc
• Three examples on how the internet is being used to promote a movie release in the UK.
Using the internet to promote a movie release in the UK
EXAMPLE 1
What is it? (e.g. newspaper article, a competition, an event, etc.)
Competition to win a holiday to New Zealand - 7 night stay with activities e.g. film location tours, etc.
What is the source?
ODEON cinema
Who is it attempting to reach?
Specifically Hobbit fans - they are the ones who would enter
More a campaign so they will buy tickets to see it at the Odeon rather than another cinema e.g. Vue or Cineworld
In what way is it a valuable marketing opportunity?
Encourages fans to see the film at the Odeon rather than anywhere else so the cinema makes money
Gives the fans an opportunity to be involved with the film
Of course dedicated Hobbit and LOTR fans would want to visit the location of Middle Earth
They enter simply by booking tickets online - easy and accessible
No extra costs for fans since all they have to pay for is a ticket, which they would do anyway
EXAMPLE 2
What is it? (e.g. newspaper article, a competition, an event, etc.)
Article on the Hobbit's official blog - "Ed Sheeran on working with Peter Jackson"
What is the source?
The Hobbit's official blog - link is on the official website
Is it an above the line or below the line example?
Below the line
Who is it attempting to reach?
Hobbit fans (they see this via Hobbit blog), people who want to find out more about the film (blog/wesbite)
Ed Sheeran fans
Music fans in general (discussing the soundtrack)
In what way is it a valuable marketing opportunity?
Ed Sheeran has a big fanbase - they will be attracted to this as well as Hobbit fans and so will be more interested in seeing the film
Synergy: website --> blog
Non-linear
Free
EXAMPLE 3What is it? (e.g. newspaper article, a competition, an event, etc.)
Feature article shown on The Hobbit's official blog
What is the source?
The Hobbit's official blog
Article: Empire Magazine
Is it an above the line or below the line example?
On the blog: below the line
Magazine: above the line
Who is it attempting to reach?
Hobbit fans - it is shown on the official blog, which fans would be most likely to see
People interested in finding more about the film, looking on the blog
Empire Magazine: FILM FANS
In what way is it a valuable marketing opportunity?
Empire Magazine targets film fans in general - The Hobbit on the cover makes it very noticeable - it is being shown as a big movie
Synergy: Empire Magazine --> blog
Hobbit fans who wouldn't necessarily buy film magazines like Empire are shown the article anyway, for free, instant and accessible
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