Lego movie marketing
Lego marketing strategy
http://econsultancy.com/blog/63745-the-lego-movie-s-solid-social-marketing-strategy
Online strategy - crowdsourcing and social media
http://econsultancy.com/blog/10322-lego-great-online-strategy-but-what-about-social
McDonald's Happy Meals
http://www.bing.com/videos/search?q=lego+movie+happy+meals&qpvt=lego+movie+happy+meals&FORM=VDRE
Apps
http://www.bing.com/videos/search?q=lego+movie+apps&qs=n&form=QBVR&pq=lego+movie+apps&sc=2-14&sp=-1&sk=
Deals
http://deals.money.co.uk/deal/136005-free-the-lego-movie-cinema-tickets-with-1-sun.htm
Merchandising
http://www.amazon.co.uk/The-LEGO-Movie-Videogame-PS4/dp/B00H3YS512
http://www.amazon.co.uk/The-LEGO-Movie-Videogame-Xbox/dp/B00H3YS66G
http://www.builtwithbricks.co.uk/archives/2216
http://imgur.com/a/nvVLq
http://www.bbc.co.uk/news/entertainment-arts-26116597
Future of cinema
http://www.theguardian.com/film/2013/feb/14/keanu-reeves-future-of-cinema
http://www.theguardian.com/film/2014/mar/24/divergent-muppets-grand-budapest?CMP=ema_861
Email from Clio Barnard
The budget was 1.5m.
For an answer to the second question I think the reviews of the film will answer that question. I wonder if its because it because the film is about love and loss and we all have experience of that. It's about feeling bereft, understanding the true value of a love once it's gone. Maybe it struck a chord politically too. The ideology of greed robs us of what is of real value. As Oscar Wilde said, we know the price of everything and the value of nothing.
I think you'd get a better answer about distribution from a producer. As a writer/director my advice is - never try to second guess what distributors want. Make the film you are passionate about, tell the story you need to tell.
Do think about audience, in so far as you have something to say and you want to be understood in all it's complexity. Hope that helps a bit?! Best Clio
For an answer to the second question I think the reviews of the film will answer that question. I wonder if its because it because the film is about love and loss and we all have experience of that. It's about feeling bereft, understanding the true value of a love once it's gone. Maybe it struck a chord politically too. The ideology of greed robs us of what is of real value. As Oscar Wilde said, we know the price of everything and the value of nothing.
I think you'd get a better answer about distribution from a producer. As a writer/director my advice is - never try to second guess what distributors want. Make the film you are passionate about, tell the story you need to tell.
Do think about audience, in so far as you have something to say and you want to be understood in all it's complexity. Hope that helps a bit?! Best Clio
Mainstream and Independent Research
Look at top 6 companies
Columbia
Paramount
Disney
20th Century Fox
Universal
Warner Bros
www.boxofficemojo.com
http://www.boxofficemojo.com/intl/uk/
and these two independent companies
Vertigo and Warp films - what are their most successful films and how much have those films cost.
Box Office Mojo - US film stats
BOX OFFICE MOJO
Answer the following questions with regards to US film sales
BOX OFFICE MOJO UK
Answer the following questions with regards to UK film sales
Film Industry Terminology
Use this MEDIA terminology in your essays: YOU WILL BE QUIZZED
- Mainstream - safe genre films that are distributed to mass, national and often international audiences
- Independent - films that have more localised appeal and niche audiences and that often utilise digital technologies to create 'brand awareness'. Independent films do not have access to extensive distribution networks.
- Production - the physical film making process
- Distribution - getting the films out to cinemas and paying for the advertising and marketing
- Exchange - OCR's commonly used terminology
- Multinational Conglomerate - large organisations whose business interests are global, utilising synergy and convergence and also cross media ownership.
- Monopoly - where one company dominates the market
- Oligopoly - where four or more companies dominate the market
- The Big Six - the four international organisations that dominate film distribution and form the oligopoly of ownership (owned by multi national conglomerates
- Globalisation - where films are distributed around the work through elaborate cross media networks
- Horizontal Integration - where one media company acquires another media company in the same sector eg Vue acquiring Warner Village Cinemas in 2003
- Vertical Integration - where the means or production and distribution are controlled by one company
- Digital technologies - primarily this refers to how the internet has changed the industry including advertising through and on websites, online distribution, streaming, legal and illegal downloading eg. through YouTube (file sharing)
- Synergy - where two or more compatible products sell each other eg. a film and CD (8 Mile)
- Merchandising - where the popularity of film are manipulated through the sales of spinoff goods eg. t-shirts and associated clothing, wristbands, stickers, badges and mugs
- Cross media ownership - where companies have interest in a range of media eg Sony and Gaming, film Distribution, electronic (media related) devices
- Convergence where film is advertised using a range of media platforms but also becomes available on one platform - the internet.
Example past questions
- What impact does media ownership have upon the range of products available to audiences in the media area you have studied?
- Cross media convergence and synergy are vital processes in the successful marketing of media products to audiences. To what extent do you agree with this statement in relation to your chosen media area?
- 'What significance does the continuing development of digital media technology have for media institutions and audiences?'
- 'To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?'
- 'Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices'. To what extent would you agree with this statement, within the media area you have studied?'
- Media production is dominated by global institutions, which sell their products and services to national audiences. To what extent do you agree with this statement?
- What significance does the continuing development of digital media technology have for media institutions and audiences?
- How important is technological convergence for institutions and audiences within a media area which you have studied?
- Discuss the ways in which media products are produced and distributed to audiences with a media area which you have studied?
Subscribe to:
Posts (Atom)